Since then, fans received dope visuals for album cuts like “Chopstix” and “Ends.” Last year, Smokepurpp blessed his fans with his sophomore studio LP Florida Jit, which saw 17 tracks and additional features from Rick Ross, Jack Harlow, Denzel Curry, Young Nudy, and Lil Pump. He also dropped off his Psycho (Legally Insane) EP earlier this year in February, which included a sole feature from Lil Mosey. Most recently, Smokepurpp joined Wuki for their “Birdz” collab. In terms of other recent collabs and tracks from this year, Like Mike can be heard on “We Come One” with Angemi as well as “Best For You.” The concept behind the song centers around Mike, his ever-changing lifestyle, and the entourage that travels with him. Smokepurpp and Blueface insert their own unique lyrics to elevate and polish the track. Mike drew inspiration for “W Hotel” from his lifestyle of constant travel. Coke commissioned athletes in various countries to play a role similar to Greene's but halted the project when the company determined that the spots didn't actually help sell soda.Like Mike recently surprised his fans with the announcement of his long-awaited album, Pain, Love, & What Comes After. Leading up to the album release, Mike dropped a single “One Night” with Mr Eazi, and now he releases another hit today (Sept 10) titled “W Hotel” with features from Smokepurpp and Blueface. Mean Joe Greene's 1979 Coca-Cola spot with the young kid is often called the greatest sports commercial of all time. Widely acclaimed sports commercials that actually don't do what they were intended to do - sell product - are actually quite common. "When we brought it back to real highlights and Michael sweating, it worked better," said Gatorade marketer Peggy Dyer. People loved it, but the efficacy of the product wasn't featured, which meant that the original spot might have been better for sales, but not for fans of Jordan. While the commercial was lauded throughout the world, it actually didn't translate to dollars and cents.
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"Instead, we generated a piece of music that we could own that the world could identify with Gatorade."
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"If we had used music from 'The Jungle Book,' the advertisement would have been forgotten," Antelis told me for my book on Gatorade, "First In Thirst." The result was the commercial song that the world came to love, which was then paired with Jordan and kids, and the spot was quickly shot. Pitzel put the lyrics to four local music houses and quickly settled on jingle specialists Ira Antelis and Steve Shafer. So Pitzel went back to the drawing board, sat down at his favorite Italian restaurant, and came up with the "Be Like Mike" lyrics on a napkin in four hours.
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But Pitzel said Disney wanted Gatorade to pay $350,000 for a five-week run. Pitzel's original idea was to show kids looking up to Jordan while playing the song "I Wan'na Be Like You" from the 1967 film "The Jungle Book" that Disney had recently rereleased. So the ad went from idea to final version in three days. Pitzel wanted a chance to do something iconic.
![like mike song like mike song](https://i.ytimg.com/vi/dBwNujc8BRc/maxresdefault.jpg)
It merely featured highlights of Jordan dunking, something that Nike had shown countless times in its spots with Jordan over the previous six years. Quaker paid a hefty price to land Michael Jordan - a 10-year, $13.5 million deal and the promise that he would be the beverage's only endorser.ĭays before the first commercial was to debut, advertising exec Bernie Pitzel, who had come in late in the process, got a preview of the spot that was already approved. Executives at Gatorade, then owned by Chicago-based Quaker Oats, were head-over-heels for good reason - they'd just stolen their hometown star from Coca-Cola, fresh off his first championship.